What are the advantages and disadvantages of digital marketing?Digital marketing provides businesses with the opportunity to communicate with a vast, global, audience at a low – usually, free – entry cost.
The advantages of digital marketing include: •It is comparatively inexpensive for the target audience numbers involved. •You can create instant campaigns to address hot topics. •You can try different forms of advertising and assess the results. •You can display videos demonstrating the product or service. •It can be highly personalized (ads on specific websites, SMS direct to the individual's desk, handbag or pocket). •You can show feedback from happy customers (great opportunities for hotels /the accommodation with review websites, such as TripAdvisor. The disadvantages of digital marketing include: •There can be many legal issues to consider, as compliance varies according to your location. •Delivery of mailshots can be blocked or registered as spam. •It can be wasted on customers with limited or no internet connectivity. •There is still no ability to touch or smell products online. •You are dependent on your customers’ technology; their computer and internet. However, the greatest challenge is the willingness (or otherwise!) of senior managers to adopt digital marketing.
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